OUR PHILOSOPHY
Urban dogs deserve adventure, too. At Originally A Dog, we’re redefining what it means to be a city dog by reconnecting them with the great outdoors. Pets may have started as "just a dog" or "just a cat," but the deep human-pet bond transforms them into family, friends, and companions. And no matter how much they love the city, they still belong to nature—they have the right and ability to run freely in the mountains or by the lake.
Our mission? To provide stylish, comfortable and protective outdoor gear that empowers dogs to unlock new experiences. We blend functional features with urban aesthetics, so your pet can explore with confidence. Over 50% of dog owners want more outdoor time with their pets, but are often held back by unpredictable weather or tough terrain. Our products break through those barriers, allowing dogs to roam free and safe, whether on a rugged hike or a windy park stroll.
We invite you to join the conversation about who pets truly are. Pets are originally just dogs or cats, but the deep bond they share with us unlocks their new identities—family, friends, babies. However, they are still, at their core, dogs with a natural connection to the wild. Born and raised in concrete jungles, they deserve the chance to reconnect with the earth.
With our thoughtfully designed apparel, we’re not just protecting dogs—we’re bringing them one step closer to nature. Let’s unlock their wild side, one adventure at a time.
